Creative Writing for Direct Sales Reps

by Kara Kelso

It’s been said before, those in Direct Sales CAN write articles. It’s true your target market is not those in business and writing business articles is not
something that’s going to benefit you. However, it’s still possible to write articles that WILL benefit you and drive customers to your websites.

This form of article writing will focus on just a handful of products. The idea is to take an offline product you sell, and get your reader to see, touch,
taste, and smell it. Make them feel like they are holding it, trying it out. Just as if they were in the same room as you.

Get as descriptive as possible, describing every tiny detail about the product. It’s been proven that eBay auctions do better when more description is added, and the same applies to any product being sold online.

Don’t just stop at being descriptive though. The point here is not to write just a plain ad. You’ll want to build a story or give your customer a reason to read this article. To give you an example, here is an article similar to this:
http://www.soy-wax-candles.com/family-reunion.html

That particular article has the basis, but it could be better. It should go into more detail about the scents mentioned. The reader should feel like they are smelling the candle given the detailed description.

It’s not hard to write your own article such as this one. Try taking a product and writing a personal experience from one of your current customers, or within your family. Whatever you do, just get creative and descriptive!

About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. For more Direct Sales Success Tips, visit: http://www.directsaleshelpers.com/newsletter.html

Article Source:
www.ladypens.com

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